Virtual Event

Activate Better Insights
with Real Users

More Methods. More Research. All in One Platform.

Join us for a 2-day virtual summit to discover the new tools, strategies, and trends driving UX and market research innovation.

May 7-8th, 2025

9am PT | 12pm ET | 5pm CET

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The market has shifted and there is an increased demand for user insights to inform product development, marketing strategies, and overall business decisions.

Join Activate to stay ahead of the curve on the most pressing topics facing researchers today.

Product Innovation Shapes Research Strategy: Building market leading products requires a research-first approach. It's time to start embedding research throughout the product development lifecycle.

Integrated Research Drives Greater Business Impact: When organizations prioritize collaboration, embrace new methods, and bring it all together on an integrated platform, they can uncover insights faster and drive smarter strategies.

AI is Transforming Research, Unlocking Efficiency, & Opportunity: AI enables businesses to extract more value from research while reducing time to insight. This shift isn’t just about efficiency—it’s about empowering organizations to be more customer-driven than ever before.

What to expect at Activate 2025

DAY 1

May 7, 2025

Innovation Keynote

Get inspired. Learn how AI tools are changing the industry, the increased demand for user insights, and how to drive meaningful business outcomes with a single research platform.

Hear from industry experts how to best navigate the changing research landscape and explore strategies to drive research innovation.

Industry Roundtables

Hear from the experts. Research leaders share the strategies driving their success. The discussions are designed to share best practices to help you scale, champion your results, and achieve greater ROI. Research leaders share the strategies driving their success. The discussions are designed to share best practices to help you scale, champion your results, and achieve greater ROI.

DAY 2

May 8, 2025

Workshops

Learn new methodologies. Alida’s product experts will share how an all-in-one research platform helps you consolidate your tech stack for all types of research and collaborate effectively for more efficient operations and faster results.

Past speakers

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More methods. More research.

All on one platform

Activate is the perfect event for market researchers and UX professionals seeking to expand their knowledge, refine their skills, and connect with industry leaders. You’ll leave with a deeper understanding of how to transform user feedback into strategic business value, along with the tools to execute high-quality research programs.

Save my spot

Activate Better Insights with Real Users