Advertising Insights from Covid Challenges

In early March, the COVID-19 pandemic forced Canadians into lockdown and the economy to shut down for upwards of four months. As a result, businesses closed their doors and ad campaigns were either cancelled or put on hold. In an effort to educate, support and maintain engagement with both its sales teams and clients, Canada’s largest national newspaper, shifted into high gear to stay on top of this ‘fluid’ situation.

In this session, you'll learn:

• How The Globe and Mail responded during these unprecedented times.

• Best practices surrounding the tools and research sources used to uncover relevant advertising insights

• How the information was effectively disseminated among its newly remote workforce and clients

Speaker:

Andrew Consky

Head of Research and Media Insights

The Globe and Mail