Do consumers really only have an 8-second attention span?

You’ve likely heard the claim that people have a shorter attention span than goldfish. With millions of brands creating content and audiences consuming it across multiple social platforms and streaming services – often simultaneously – holding audience attention and converting it to revenue is harder than ever.

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To help brands and influencers connect with young audiences, leading media company Attn: wanted to know:

Does content really need to be “goldfish-friendly”?

Rather than relying on industry data or assumptions, Attn: researchers use Alida’s research platform to get direct feedback from audiences. Get the summary of their findings in this infographic and see how you can develop content that holds attention.

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.