Download this whitepaper to see how Javier Andrés Bargas-Avila, Founder of Astrolabium and former UX Director at Google, recommends UX leaders combine the two approaches to unlock powerful insights that drive informed, strategic decisions.
Relying solely on either quantitative or qualitative research provides product teams with an incomplete picture of customer needs, which clouds decision-making.
Quantitative data provides the what, while qualitative research uncovers the why. Quantitative data reveals a problem. Qualitative insights uncover the reasons behind it.
This combination gives product and UX teams deeper understanding of user behavior, so you can target effective product improvements, prioritize your roadmap, and align all disciplines contributing to product success.
