CX: Market Researchers' Top Priority For 2021

Customer Experience (CX) has become a top priority for the C-Suite. Are your research and insight efforts supporting your organization's CX goals or have your powers yet to be combined?

With CX in the spotlight, now is the time to become the champion for your organization and help secure the future success of your business. CX presents an incredible opportunity for market research and insights professionals to have a bigger impact on driving value for their organization and moving the needle, with tangible ROI, from their insight efforts. 

In this session, learn:

• The role market research has in improving CX
• How market researchers can partner with their CX teams for success
• How to monitor and show the ROI of insights to drive growth 

Speakers:

Lisa Ketola

Sr Director, Global Professional Services

Alida

Paul Hagen

Principle Director, CXM

Alida