HOW INSIGHT COMMUNITIES CAN HELP YOU BECOME THOUGHT LEADERS: A CASE STUDY BY CMI

The Chartered Management Institute (CMI) is the Chartered Body for Management and Leadership. For the last 75 years, CMI has worked with businesses and institutions to inspire the next generation of leaders. CMI will walk you through their new media engagement strategy to raise the profile of CMI based on the valuable insights from their members. Using extensive polling in their Insights Community ‘Manager Voice’, CMI are creating newsworthy stories that influence the management industry of today.

Speakers:

Elizabeth Spratt

Head of Research and Insight

CMI

Alexandra Crossley

VP Customer Success

Alida