HOW POKERSTARS I FLUTTER GAIN STAKEHOLDER BUY-IN AND DEMONSTRATE THE VALUE OF CUSTOMER INSIGHTS

Trying to make the most of your existing data and access to customers? The Stars Group is one of the world’s largest publicly listed online gaming companies with years of CXM experience. Their Insights Community Manager, Gareth Williams, will walk you through their current strategy to gain cross-functional stakeholder buy-in to increase the impact of insights. Recognising the power customer insights have in not just improving CX but also products and brand experience.

Speakers:

Gareth Williams

Insight Community Manager

PokerStars | Flutter

Daniela Cicoria

Customer Success Manager

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