IDC VENDOR SPOTLIGHT

Providing a strong customer experience has always been among the top of a company’s priorities, but it was rarely seen as the most important. That is until the upheaval created from COVID-19 changed the way customers look at brands—potentially forever. In 2020, customer experience has jumped from priority 8 to priority 2 among C-level executives. 

Brands that relied on physical and retail spaces to make up for a poor digital experience suddenly saw just how necessary a strong digital experience is for customers. The COVID-19 pandemic exposed the digital truth of many brands. 

Comprehensive customer intelligence solutions help brands better understand customers’ needs and desires, and support the delivery of a better physical and digital customer experience. In the end, your brand has a stronger bottom line and more loyal customers. 

With so much uncertainty, it’s more important than ever to get to know your customers. This IDC Vendor Spotlight dives deeper into how to implement comprehensive customer intelligence solutions to build stronger relationships—helping you succeed when business is anything but usual.

In this report you will learn: 

• The benefits of actionable customer intelligence 
• Trends shaping how brands understand and interact with their customers 
• How Alida can drive customers to become brand advocates