CX: Market Researchers' Top Priority For 2021

Customer Experience (CX) has become a top priority for the C-Suite. Are your research and insight efforts supporting your organization's CX goals?

Now is the time to become the champion for your organization and help secure future success. CX presents an incredible opportunity for market research and insights professionals to have a bigger impact on driving value for their organization and moving the needle.

In this session, you'll learn:

• How MR&I can drive measurable business value by partnering with customer experience teams
• Why MR&I is critical for delivering exceptional customer experience
• How to monitor and show the ROI of insights to drive growth and show real value

Speakers:

Lisa Ketola

Sr Director, Global Professional Services

Alida

Paul Hagen

Principle Director, CXM

Alida