People Are Putting Their Money Where Their Values Are

INFOGRAPHIC

In this infographic, you will learn:

  • That social issues your brand supports matter more now than ever to consumers
  • The impact brand values have on purchasing decisions
  • The importance of brand purpose

The social issues that your brand supports have become a top buying consideration for audiences. Beyond price and product, brand values have the biggest impact on where today's consumers spend their dollars—and even more so with younger generations.

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.