How Innovative Companies Win with Community-Driven Product Development

Say you’ve got a new product concept. You think it’s a winner and you need to get to market quickly to stay ahead of the competition. There’s no time for extended beta testing or traditional focus groups. But, nearly 30,000 new products are introduced each year, and 95% of them fail. If you don’t know how users will respond, then your product has a higher risk of failure.

Whether building a new product or improving an existing one, to ensure success you need a rapid, accurate way to understand user motivations, preferences, and reactions – before you release it.

In this webinar, Alida’s product experience experts will share how product teams are leveraging customer communities and Voice of Customer programs to test and validate decisions at every stage of the product development lifecycle, from concept to market launch.

You’ll learn:

• Continuous discovery methods that identify trends and insights at the pace of Agile product development
• Best practices for ensuring customer feedback supports inclusive design
• Why co-creating products with your customers is essential to success
• Success stories of companies that turned feedback from their user community into new products that delighted customers and grew their brand

Paul Hagen

Principal Director

Alida

Brad Stanghetta

Executive VP, Sales

Alida

Jenna Dorman

Senior VP, Sales

Alida

Kathryn Amalfitano

Senior Solution Engineer

Alida