Proving the Value of Insights During COVID-19

Organisations struggle to quantify the tangible impact of insight efforts to the business. With 2020 causing many organisations to cut back on their budgets, being able to show the ROI of insight efforts is now more important than ever before.

Join Monika Tomova, Insight Manager at Ocean Outdoor as she shares how they’ve been able to drive value with their panel and research efforts during COVID-19, and tie the efforts back to quantifiable business metrics.

In this session, learn:

• How to script surveys and share those with community members within 24 hours.

• How to cut costs on research through the implementation of an insight community.

• How to gain reliable and actionable data to drive differentiation.

Speakers:

Monika Tomova

Insight Manager

Ocean Outdoor

Daniela Cicoria

Senior, Customer Success Manager

Alida