Viewers today know exactly what they want and look for specific content catered to their choices. How did the pandemic amplify that?
In this panel session, David O'Malley, Chief Revenue Officer at Alida, interviews Activision, and The Teaching Company (Wondrium) to discuss how the pandemic has impacted streaming and how these organizations have made decisions by leveraging their Voice of Customer initiatives.
David O'Malley
Chief Strategy Officer, Alida
Kristin Connelly
VP Global Brand Marketing, Activision
Susan Frazier
SR Research Manager, The Teaching Company (Wondrium)