Market Researchers
Gather and analyze first-party
The community gives us a direct channel to consumers. It's very unique to have a resource move this quickly and be relevant to so many of our brands and verticals.
~ Sofia Gomez Garcia, Executive Director of Innovation, Special Projects and Global Community Management
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Streamline audience management for scalable research operations
Access verified, highly profiled participants for all your studies with a community-led approach to market research.
- Recruit and qualify research participants in hours instead of weeks.
- Segment audience groups based on demographic, psychographic, or behavioral attributes.
- Manage sample sizes, quotas, and burden controls automatically with a centralized approach to panel management.
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Blend data sources and research methodologies to find accurate answers
Set up and execute market research studies that support a variety of business decisions - all from a single platform.
- Track emerging trends, new competitors, and changing customer preferences
- Assess the viability of new products and services
- Test and refine marketing and advertising concepts to understand what resonates with buyers
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Analyze market research results in a unified, intelligent platform
Leverage automation and AI to reduce manual tasks. Save time uncovering and communicating insights from your research.
- Analyze large amounts of unstructured data like text, images, audio, and video
- Use built-in statistical analysis and text analytics, including sentiment analysis for customer verbatims
- Unlock the meaning behind the data with powerful dashboards and reports
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" We now have thousands of customers who are engaged with us in a whole new way. And the nature of this engagement is special. They provide rich information to us, and we provide exclusive information to them, strengthening our partnership.”
~ Hilti Group, Customer & Market Insights Team, The Hilti Group
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“We needed to find the white space in the crowded beauty and style market. The community is a good place to have more emotional conversations. We can't get those insights anywhere else.”
- Annalise Wong, Manager, Research & Insights, Byrdie
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“The community has become a vital research resource. Our research projects for ad partners are highly customizable. They can understand the soul of how respondents feel about their brand.”
- Jessica Tarlov, Senior Vice President, Research and Consumer Insight, BDG
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