Retail
Understand the consumer
As shopper preferences and budgets change, you must adjust quickly.
See how it worksOur community is so engaged that we can often test a hypothesis over a weekend and have valuable results by next week’s meeting.
~Alexis Morton, Senior Analyst Global Brand Insights, lululemon
Read the story
Top retailers, restaurants, CPG manufacturers and direct-to consumer brands rely on Alida
Accelerate new product development
Validate new concepts and categories before launch by testing prototypes, packaging, product placement, and pricing options with customers.
- Increase speed-to-market for new designs and collaborations
- Prioritize investments, reduce costs, and mitigate launch risk
- Optimize product assortment and inventory
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Master the digital shelf with UX testing
Optimize the digital journey, including product assortment, site layout, and online buying experience to increase basket size and reduce abandonment.
- From discovery through checkout and returns
- Rapidly iterate on website or app design
- Increase conversion rates, basket size, and repeat purchases
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Improve marketing effectiveness with messaging that resonates with your audience
When you understand the needs and preferences of your target buyers, you can boost campaign results, personalize connections, and ensure consumers feel valued.
- Tailor relevant offers based on engagement in-store and online
- Understand what products and experiences strengthen brand affinity, increase CSAT, and drive NPS
- Meet shoppers wherever they prefer, so everyone feels included
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Reimagine your loyalty program
Enhance loyalty data to understand shopper intent, motivations, and preferences.
- Recruit customers into your loyalty program
- Identify potential promoters and give them the tools to become advocates
- Test offers to increase member contribution to sales
- Involve members in the creation of program and product strategies
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