Media & Entertainment
Get a direct line of
We get a lot of emotional responses from customers. Panelists feel it is very meaningful that they can share their insights. They know and value that a real person is reading the verbatims and open ends.
~ Sofia Gomez Garcia
Executive Director of Innovation
Validate audience preferences before you launch
Make rapid, informed decisions about content, format, subscription models, and more to stand out in a competitive market.
- Increase viewership and reduce serial churn
- Refine ad-based and subscription-based pricing strategies
- Crack the code for new revenue streams and platforms
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Create seamless digital experiences with UX testing
Continuously optimize your program for less than half the cost of traditional UX research tools and get insights in hours instead of weeks.
- Quickly recruit the right users across diverse and distributed audiences
- Iteratively uncover friction, test prototypes, and validate changes
- Gain deeper context by combining self-reported and usage data
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Improve ad partnerships, optimize your AVOD strategy
Provide advertisers with first-party insights they can’t get anywhere else for a direct impact on ad revenue.
- Correlate the relationship between audience behavior and ad strategy
- Test ad concepts to make sure they’ll land with your audience
- Make media shoppable through integrated ad experiences
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Create unique experiences for every audience
Integrate first-party data with behavioral data and demographics. Understand not just what people consume, but why.
- Increase customer growth through niche targeting
- Tune personalization algorithms faster and more accurately
- Understand audience overlap across brands, acquisitions, and partnerships
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