Technology
Always-on insights
Customers help shape the future…by collaborating at every part of the design technology lifespan, from evaluating validity of strategic concepts to best testing products prior to launch.
~ ARC Research Ops Team
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Inspire innovation with user-centered product design
Identify unmet needs and get deep qualitative feedback from hard-to-reach tech buyers. Get answers fast to align with rapid development cycles.
- Make product discovery a continuous process
- Define products collaboratively with customers and employees
- Test, learn, and iterate to lower your risk
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Remove friction across the user journey
Build better user experiences that reduce effort, increase product adoption, and shorten time to value.
- Test concepts, prototypes, and MVPs with qualified users
- Segment cohorts and user groups to personalize interactions
- Understand what users are really thinking
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Create highly relevant brand experiences
Instead of guessing, understand how tech buyers make decisions and their perceptions of your products, company, and competitors.
- Refine marketing messages and campaigns before you launch
- Build virality to support product-led-growth
- Improve brand health, retention, and referrals
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Make data-driven decisions
Bring together quant and qual data for a 360-degree view of each customer. Understand patterns across your customer base.
- Align internal teams around data-informed roadmaps
- Integrate self-reported, behavioral, and telemetry data
- Uncover sentiment from open-ended responses with the power of generative AI
- Communicate results with powerful visualizations and dashboards
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