The world’s most innovative brands in media, entertainment, retail, and technology lean on Alida as their trusted CX provider
TORONTO, VANCOUVER — February 22, 2023 — Alida, a leader in experience management, today announced its high-performing Q4 2022 with strong product innovation, customer growth, and expansions. Top global organizations in retail, media & entertainment, and technology selected Alida as their Customer Experience (CX) provider, joining brands like Adobe, Groupe SEB, HBOMax, J.Crew, Spectrum Brands, and XFL. Alida has helped them access their most engaged customers, gather reliable feedback, and drive profitable business growth amidst a challenging year.
Alida continues to see significant increases in gross revenue, achieving a 20%+ Q4 growth rate. Last quarter, the company saw over 100 global organizations choose Alida through new partnerships, expansion, or renewals. Companies are investing in Alida’s Community solution as the foundation of their CX strategy which contributed to approximately 70% of its annual revenue. Looking to create stronger collaborative relationships with their customers through the power of Community, a multinational insurance company and an international automotive corporation closed $1.32 Million and $780,000 deals with Alida, respectively.
“With the threat of a recession, budgets are tightening and consumers are far more selective with their dollars. Customer experience solutions that prioritize community will be the best competitive advantage to enable companies to thrive,” said Ross Wainwright, CEO at Alida. “We are seeing more brands invest in Alida’s TXM platform to access our Community product as the foundation of their CX strategy. By leveraging the Alida community they can better access their most engaged customers, gain more reliable insights, and engage in real dialogue to build long-term loyalty and trust. All things that impact the bottom line.”
At the recent Alida Innovation Day, the company showcased innovative brands in community-centered experience delivery and recipients of the Alida Delta Awards. Winners included Castorama in France, Duke Health, Globe in Malaysia, Indigo Books & Music, Morning Brew, Pierre & Vacances, Pixel United, Sun Life U.S., Travelport, and Twitch Ads among others. Alida’s new ebook, Insight-Driven Innovation: How top brands harness ongoing customer feedback, provides compelling guidance and best practices from these top innovators on how to get ahead with CX this year.
“B2B Clients can be tough to engage. They have limited time and need to see immediate value in participating in a community,” stated Lydia Frangos, Senior Client Insights Analyst, Sun Life U.S. “Their feedback is so important in informing the decisions we make, whether it’s our products, services, or client support. We had to find a way to hear from them regularly and these communities allow us to do that.”
Alida has continued to receive top marks for its dedication to customer experience and satisfaction. G2.com awarded the company, Leader in Experience Management Software, Easiest to do Business With, and the Users Love Us badge. In addition to its strong focus on CX, Alida also continues to highly prioritizes its employee experience and culture. In 2H 2022, Alida was recognized for 8 culture awards, including Canada’s Most Admired Corporate Cultures, Best Workplaces in Technology, and Best Company Happiness, among others.
For more information on Alida’s products and how they can help your organization uncover and action your customers’ truth, visit www.alida.com/products.
About Alida
Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth.
That’s why Alida created its Total Experience Management Platform; a comprehensive CX solution powered by a highly-engaged, verified, always-on community of your most engaged customers that fuels sustainable business impact.
With Alida, innovative companies like HBOMax, Adobe, lululemon and LinkedIn can anticipate their customers' ever-evolving needs to make better decisions, build long-term relationships, and grow businesses that stand the test of time.
Over 176 million people globally have used Alida's Total Experience platform to inform over 60,000 customer experiences initiatives.
Join us on our mission to put truth into action at www.alida.com and @alidaTXM
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