Delta Award Winning Story

Byrdie

How Byrdie differentiates its brand partnerships and infuses customer feedback into editorial decisions through a deep understanding of its diverse readership

Success Metrics

Multi-million dollar ad partnerships supported by insights

24-48 hour turnaround for actionable insights

20% average survey response rate

Overview

As a leading beauty media brand, Byrdie wanted to continue to differentiate itself in a crowded, saturated, beauty and style market and connect to its dedicated readership in more ways. They wanted to better understand the needs of diverse Gen Z and Millennial females, an audience segment that’s often difficult to reach and engage in research.

Program Goals:

Strengthen brand partnerships with custom and unique insights into hard-to-reach audiences
Align creative and campaign decisions with interests and expectations of key consumers
Increase brand engagement and differentiation

Welcome to the Byrdie Collective

This need to better understand key audiences created the opportunity to launch The Byrdie Collective, a private, digital community to help their editorial team and advertising partners align with the topics most important to the audience like mental health, female entrepreneurship, and inclusivity and get feedback on everything from luxury products to holiday shopping habits.

The Byrdie Collective is a safe space for open conversations that tap into the emotional journey of their readers. With an industry-leading 20% response rate, Byrdie can turn around insights from a survey within 24-48 hours.

Through active member feedback, Byrdie offers brands exclusive opportunities to speak directly to prospective buyers. That unique offering has helped them win multi-million-dollar contracts and further set the Byrdie brand apart.

“We needed to find the white space in the crowded beauty and style market. The community is a good place to have more emotional conversations. We can't get those insights anywhere else.”

– Annalise Wong, Manager, Research & Insights